Problem
Reproductive health apps often break the journey into separate tools—one for conception, another for pregnancy, and yet another for postpartum care. This fragmentation causes users to lose their history, context, and trust during the crucial transitions that matter most.
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Users lost years of history every time they switched apps between life stages.
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Users needs to integrate their professional calendar with their motherhood needs
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Data-heavy, clinical calendar felt cold at the most emotional moments.
Solution
The calendar landing page adapts to the user's current motherhood phase, showing what matters most right now, with full history one tap away. An AI-driven, clinically approved system determines what to surface based on the user's interactions with the app, reducing mental load by prioritizing the most relevant Quick Actions.
One warm, token-based design system carries across all three stages, so the experience stays continuous as life changes. Maia, a phase-aware AI assistant, and the Clarity insight engine tie every log back to a pattern the user can actually act on.
Copyright @ 2026 Zara soltani